The management discipline faces massive challenges. Entirely new business models are enabled, while many traditional business models become obsolete. Moreover, integration and automation require a radical redesign of internal processes (Davenport, 1993). Managing alliances, distributed process man- agement, and application integration are recent entries on nearly every top management agenda (Österle, Fleisch, Alt, 2000). In addition, an in-depth understanding of IT innovations is imperative to assess po- tential business potentials, and soft skills are needed to align company culture with industry transforma- tion, to influence corporate policy -making, and to implement change. .