Instead of assembling a new MBA program from existing courses, we chose to first develop a concep- tual foundation that tries to integrate these components based on a common vision and a common set of methods and models. Parallel to the ‘Enterprise Engineer’ approach by Martin (1995), Business Engi- neering was been proposed initially in the mid 1990s as a holistic methodology for the conceptualiza- tion, design, and implementation of IT-enabled business transformation. ‘Holistic’ means that method- ology support is not restricted to informa tion systems development, but that issues like corporate strat- egy-making, quality management and organizational development as well as organizational psychology are.
