We describe a new loss function, due to Jeon and Lin (2006), for estimating structured log-linear models on arbitrary features. The loss function can be seen as a (generative) alternative to maximum likelihood estimation with an interesting information-theoretic interpretation, and it is statistically consistent. It is substantially faster than maximum (conditional) likelihood estimation of conditional random fields (Lafferty et al., 2001; an order of magnitude or more). We compare its performance and training time to an HMM, a CRF, an MEMM, and pseudolikelihood on a shallow parsing task. These experiments help tease apart the contributions of rich features and.