Market structure, conduct performance analysis. Marketing channels for different products in agriculture and animal husbandry. State intervention and parastatals in agricultural marketing. Pricing of agricultural inputs and products. Buffer stocking and import policies for agricultural produce. Value addition and its impact on prices of agricultural commodities. Systems approach to agricultural marketing. Marketing costs, margins and market efficiency. Market integration-horizontal and vertical, spatial and temporal. Price integration between domestic and international markets. Forward trading, speculation and hedging. Application of quantitative techniques in marketing. Markov chain analysis, decision theory, transportation model, network analysis. Demand for and supply of farm products. Cobweb model. Demand- supply models- Estimation of elasticities. Demand supply projections
