More normally, gains in factor effi ciency by a corporation should result in gains in social utility in the long term. Un- less the corporation is a monopoly any gains will be won at the expense of other market competitors. Th ese other fi rms will then have to either increase their own effi ciency or lose market share. Over time more and more of the goods produced in that market will be produced more effi ciently, and the price off ered to consumers should be reduced by competition. (Th is will not hold.