Throughout the 1950s and 1960s, New Zealand’s exports were concentrated on a few products and on the United Kingdom market. The collapse in the price of wool and the entry of Britain into the European Union (EU) resulted in marked product- and export-market diversifi cation. New Zealand’s export-product concentration is still somewhat higher than the OECD mean. New Zealand’s export-market concentration, on the other hand, is slightly lower than the OECD mean, refl ecting a more diverse range of export markets. New Zealand’s merchandise exports are still heavily weighted toward food and beverage exports relative to the comparator.