Beyond examples like these, a number of women have started either moderate-sized niche firms or promising but still-emerging firms in fields from software to biomedicine. Examples would include Sue Welch of Tradestone Software and Mara Aspinall of the cancer care startup On-Q-ity, two winners of the 2010 Leadership Awards from WEST, the Boston-based group Women Entrepreneurs in Science and Technology. Coming up with such names, though, truly requires us to reach—just as Ernst & Young, for instance, must often reach to find women who qualify to compete for its coveted Entrepreneur Of The Year awards. In E&Y’s Western Pennsylvania region.
