A heterogeneous good, spatial partial-equilibrium model with perfect competition affected by non-technical and sanitary trade barriers is used to represent the global poultry sector. There are eight regions in the model: United States (US), Brazil, the EU, Japan, China, Russia, a rest-of-world poultry exporting region (ROWE), and a rest-of- world poultry importing region (ROWM). The non-composite regions were chosen because they account for a significant portion of world poultry production (approximately 70%) and poultry trade (approximately 90% of all exports and 75% of all imports). .