Small-scale producers seek to meet the financial needs of their households and businesses while simultaneously addressing the demands from the marketplace. Many small-scale poultry producers have been successful at direct marketing. Many have sought to grow their businesses to fill a larger market niche by offering their chickens to restaurants or retail stores. Most find that they are excluded from mainstream poultry processing facilities, distributors and marketing operations because they tend to be controlled by large-scale, industrial corporations. The highly integrated nature of the poultry industry in the . means that growth for small, independent producers.
