This is the first in a series of guides to help nonprofit organizations that wish to introduce or improve their efforts to focus on the results of their services. The nonprofit sector is being increasingly pressured to provide evidence that its resources have improved the lives of clients, regardless of the size of the organization. Even without such pressure, nonprofit organizations should operate and manage those resources in a way that maximizes effectiveness in helping clients. This is not a new philosophy for nonprofit organizations. However, in the past, most organizations have not relied on regularly collected feedback on service outcomes for guidance. Such information on outcomes can.