After program outcomes are defined in general terms, the next step is to translate the statements into specific indicators that will be measured. For each outcome, the working group needs to identify one or more outcome indicators that could be measured to track progress toward the outcomes. Key criteria are the feasibility and cost of measurement. Outcome indicators should almost always begin with words such as “The number of . . .” or “The percent of . . .” Exhibit 8 illustrates the relationship between a program’s mission/objectives, outcomes, and outcome indicators. Although data sources and collection procedures are discussed in step 7, the final selection of the specific outcome.
