For example, if program staff want to try different ways of presenting information to clients, clients coming into the program could be assigned on an alternating basis to the different presentation approaches. After sufficient time to show results has gone by, staff could then compare the outcomes for each of the two groups. This type of experiment would only require a minor modification (to identify which clients received which service approach) to the ongoing outcome measurement process. Subsequent outcome tabulations would identify the outcomes for each group. While not yet widely implemented, this use of outcome information appears to have considerable promise
