As the University of Kentucky continues in its state-mandated mission to reach Top 20 status among the nation’s premier public research institutions, it is imperative that the entire University communicate with a clear, consistent public identity. The development of visual identity standards by the entire University is critical to achieving this objective. Every time someone from the University of Kentucky communicates with the public, it contributes to our reputation. Public appearances, publications, stationery, newsletters, T-shirts, displays, business cards, advertisements, media interviews, websites, flyers, signs and other forms of communication represent not just the individual or program, but the entire University
