One of the touchstones of my design philosophy is “enough and no more”. How many pages does your site need? How many options? How many paragraphs should it take to describe something? How many icons, pictures, photos, headings, lines, drop-downs, callout boxes, shiny gradients, logos, colours, columns etc. etc. etc. does your site need? The answer's always the same: “Enough and no more”. All you need to do is enough. You need to provide enough images and information for your visitor to know they’re still on the right site, enough options to be able to choose the next step forward with confidence And no more!.
