The journey for this book has been the result of a series of events during the past four years. Like many works before ours, it was simply a story whose time had come. The Background In 2004, Executive Development Associates (EDA) conducted its bi-annual survey of Trends in Executive More than 100 Fortune 1000 and Global 500 companies responded. The findings identified executive coaching as the fifth most prevalent learning method among 25 possibilities (Table 1). More importantly, executive coaching represented a top-five learning method for the first time since the study’s inception in 1984. Fifty-six percent of corporations said that they used external executive coaching as a learning.
