In general, the goal of performance reviews is to recognize how well the individual is doing his or her job and to identify ways to improve. For the executive, the board should clearly identify performance expectations and standards relevant to the orga- nization’s performance, the executive job description, the annual work plan, the development plan set in the previous evaluation, and ongoing performance feed- back given during previous board meetings. Because the executive’s performance is so closely associated with the performance of the organization, many boards choose to make the executive evaluation part of an annual cycle of broader organizational evaluation. This is.