Surveys can help you gather performance information from a variety of sources. Typically, survey questions are geared to the categories established by in the executive job description, though they could also be tied to goals specified in an annual plan. Such areas might include finance, fundraising, community relations, human resources, program performance, planning, and governance. Surveys should be delivered only to the individuals and groups best able to provide feedback on executive performance— board members, staff, community members, other stakeholders—as noted in “Choose Monitoring Sources,” above. Generally, respondents are asked to rank various catego- ries on a five-point scale. Open-ended questions may also be included
