But there are serious downsides. Unless questions are tested with a few people first and carefully worded, they may be easily misinterpreted. Hence, a poorly worded question can deliver useless or misleading Surveys tend to weight all performance aspects similarly, so if the director does a great job on community relations and finances but has failed at an area the board thinks is very minor, the less important category can “drag down” the overall score. Surveys rely on perceptions, so that if objective data show that the executive director has met all the new business generation goals set by the board,.
