The Japanese residential fuel cell scheme accounts for the majority of shipments in this application, under the Ene-Farm brand. By 2010, it was clear that the scheme was well on its way to being a success, delivering signifi cant cost reductions and performance improvements and allowing subsidies to come down, and by the end of the year fuel cell heating and power had been brought to over 13,500 households in total. Good growth in sales was expected in 2011, but what no one could have anticipated were the events of March 2011, when the T¯ ohoku earthquake and tsunami struck.
