Media education as an area of studies can address and enlighten many issues and concerns. The purpose of this analysis was to consider some of the features that mark media education in general and also to attempt to locate them within the Indian context, in relation to other development perspectives. Despite disparities in theories and scientific approaches, an overall evaluation of media education concepts point out a common agreement over the understanding that communication is a cultural endeavour and that it has a basic underlying purpose which is constructed by the political, economic and social situations in different societies
