The primary form of funding for both the Flemish and French-language public broadcasters is government appropriations that are established between the broadcaster and ruling government via a “management contract.” These contracts (created every five years) set forth funding levels for the length of the contract and tie that funding to a variety of performance criteria (D’Haenens et al. 2009). Objectives are established in four broad areas — services (. reach and appreciation), innovation, staff policy and financial management; annual funding increases are contingent upon meeting these criteria. Annual reports are required to establish whether these objectives have been met; a.