In order to provide users with appropriate mechanisms for presenting themselves, i propose a two-tiered approach. First, users should have tools to be aware of themselves and others. Second, they should have tools to manage their identity and presentation. Given this perspective, Chapter 4 introduces digital self-awareness tools. By presenting a selection of current tools, i discuss the motivations of designers in providing users with necessary feedback mechanisms, including visualization tools and data collection systems. From the perspective of empowerment, i critique this area of work and suggest desired improvements. After discussing what types.