During social interaction, people regularly present themselves while simultaneously reading the presentations of others. Depending on one’s personality, an individual will adjust aspects of their presentation according to the reactions and presentations of those around them. Fundamentally, social interaction is a negotiation between individuals performing within a particular social context to convey aspects of their identity. This negotiation often occurs with little conscious thought; people comfortably interact with one another, revealing what is appropriate while assessing what information is being given. Although these interactions happen at an unconscious level, it is important to understand exactly what.
