While interaction operates on impressions, people are often naturally (or neurotically) motivated to suppress their own desires in order to please others (Rank 1932; Moustakas 1972). In other words, they seek to create a good impression. Social conformity, or collective action, relies on this behavior. The internal need to conform and the fear of perceived social gatekeepers creates a mechanism for society to be regulated by social norms. Yet, while there is a general desire to follow the social order, individual personality characteristics determine how important and relevant conformity is. .
