Many of these potential feedback mechanisms may not however be practical in an emergency, and as a result, many will most frequently be used before or after an event (for example, as part of follow-up and evaluation). For all these reasons, engagement with the mass news media should always be only one aspect of a larger communication strategy during public health emergencies. To facilitate this, the worksheet presented in FIGURE SEVEN should be used in advance to identify and profile media outlets serving the community and a media- communications strategy planned accordingly. During the planning process each media outlet’s past coverage should be considered. It should be.
