When (i) is posed in California (2) is the appropriate answer to it. This is the case even though (3) and (h) are also true characterizations of the location of the Empire State Building. The pattern of appropriateness alters, however, when the locale where the question presented changes. Thus, when (i) is asked in Israel, (3) is the appropriate answer, whereas when it is asked in Manhattan, (I~) is the answer that should be given. The foregoing observations, originally made by Rumelhart (197h) and by Norman (1973), suggest the following. First, it is not enough for answers to questions.