The exciting thing about social media is it off ers the opportunity to engage in two-way conversations with your customers. What better way to know how to best serve your customers than to hear directly from them? Social media has enabled new ways to initiate conversations, respond to feedback and maintain an active dialogue with customers. Kodak has pages on Facebook as well as three of our own blogs at The blogs start conversations as I mentioned before, and they also have a direct positive impact on Kodak’s search engine rankings. In addition, Kodak receives more than 11,000 mentions in.
