Reports of the death of TV have been greatly exaggerated. Contrary to predictions that the digital age would drag people away from TV, we are watching more TV than ever. Rather than being eroded, people’s viewing experience is being enriched by social networks and dedicated social TV apps like Zeebox. Increasingly, the assumption that a laptop, and a tablet or mobile are the 'second' and 'third' screens will dissipate. It will not be enough to simply broadcast a hashtag and flag a few tweets on the television screen. Telling stories through multiple screens (and elsewhere) will begin to supplant the notion.
