Sports labeled “alternative,” “extreme,” “X,” “gravity,” “lifestyle,” and “adventure” proliferate postcontemporary transnational times. Motifs associated with these sports are ubiquitous in everyday life— they decorate our backyards, street wear, language, lunch boxes, the Worldwide Web, MTV, ESPN, and advertising of every sort. In the summer of 1999, the US Postal Service issued 150 million stamps featuring extreme sports, and today over 10,000 Internet sites in English are dedicated to extreme sports
