High value consumers no longer declare allegiance to a single channel for life. The battle for these sought-after shoppers is difficult. Like any good battle plan, success relies on the quality of field intelligence and the ability to deploy assets for maximum impact. The Food Marketing Institute (FMI), along with aCNielsen, conducted a landmark research study of . households and how they shop for food. | Insights today for tomorrow’s decisions Spring 2005 Winning Retail Strategies Start with High Value Consumers Ethnic Marketing by the Numbers: Integrating Diverse Data Can Reveal New Opportunities Jack-in-the-Tiffin-Box: Unconventional Paths to New Product Idea Development Winning the Case for Better Distribution: Optimizing Distribution for Mid- to Small-Sized Manufacturers Canada’s Aging Boomers: A Golden Opportunity CONSUMER INSIGHT: For More Information ACNielsen . 150 North Martingale Road Schaumburg, IL 60173 ACNielsen Canada 160 McNabb Street Markham, Ontario L3R 4B8, Canada Understanding Consumers, Completely. In every issue Volume 7, No. 1 Business Tools Featuring: ACNielsen Retail ACView CBP—Category Business Planner Spectra Distribution Builder Homescan Shopper Trends ACNielsen Target Track TDLinx Location Information Management Homescan New Product Alert Homescan Shopper Optimizer Spectra Advantage Canada LiquorTrack Spectra Category ShareCast Spectra Targeted New Customer List Publisher ACNielsen Editor Mark Chesney Contributing Writers Todd Hale, Senior Vice President Consumer Insights, ACNielsen Chris Hammer Senior Product Manager . Marketing John Skolnicki Associate Client Director Client Service Sangeeta Gupta Subhransu Rout Seemeen Khan ACNielsen ORG-MARG Steve Kapinus, Director Spectra Business Development Design & Layout Blue Lemon Design Editorial Board Joe Bucherer Josie Cirasella Laurel A. Kennedy Marketing/Communications Kathy Mancini Renee O’Malley Danell O’Neill Slack Barshinger & Partners Copyright © 2005 ACNielsen. Printed in USA. All rights reserved. ACNielsen, ACNielsen with globe design, ACNielsen Answers, ACNielsen Retail ACView, ACNielsen LabelTrends, Answers Interactive, CBP, Consumer Direct, DecisionSMART, Homescan, RDH and Scantrack are trademarks or registered trademarks of ACNielsen (US), Inc. Spectra, the Spectra logo, Spectra HispanIQ, Spectra InfiNet, .
