HOW TO DO A MARKETING PLAN

Marketing is the supply of goods or services in order to meet the clients needs. It is the process that combines the company’s capacities with the clients needs. The marketing plan is the instrument for planning and organising the company’s resources and capacities for achieving marketing objectives for the new firm. It has to identify the most promising business opportunities for the company and details how to enter, capture and retain positions in identified markets. | HOW TO DO A MARKETING PLAN Twinning Covenant SI2000/IB/SPP-01 INDEX INTRODUCTION. 3 STEP 1: WHAT IS A MARKETING PLAN? 4 STEP 2: HOW TO DO A MARKET RESEARCH 5 STEP 3: SWOT ANALYSIS, SEGMENTATION OF THE MARKET AND DEFINITION OF OBJECTIVES AND STRATEGIES. 8 STEP 4: DEFINITION OF THE YEARLY ACTION PLAN. THE MARKETING MIX. 10 STEP 5: WRITING THE MARKETING PLAN . 11 2 INTRODUCTION The objective of this document is to be a guide for new entrepreneurs that want to create a new business, for the elaboration of the Marketing Plan of the new entrepreneurial project. It describes the steps that an entrepreneur has to follow in order to define and elaborate the Marketing Plan of the new business project. These steps are: • Step 1: What is a Marketing Plan?. • Step 2: How to do a Market Research. • Step 3: Definition of the Marketing Objectives and Strategies. • Step 4: Definition of the yearly Action Plan. The Marketing Mix. • Step 5: Writing the Marketing Plan. 3 STEP 1: What is a Marketing Plan? Marketing is the supply of goods or services in order to meet the clients needs. It is the process that combines the company’s capacities with the clients needs. The marketing plan is the instrument for planning and organising the company’s resources and capacities for achieving marketing objectives for the new firm. It has to identify the most promising business opportunities for the company and details how to enter, capture and retain positions in identified markets. The marketing plan details who will do what, when, where and how, in order to achieve the new firm market objectives. .