Only a few years ago professional football in England was in a state of serious decline. Attendances were falling, revenues were stagnant and the image of the game wasmarred by economists and the business and finance community paid very little attention to the sector, and most of the publicity surrounding the sport was bad. Since the start of the 1990s, however, professional football in England and elsewhere has experienced an astonishing transformation. Player salaries have risen exponentially, television contracts yield revenues on a scale unimaginable only a few years ago, many football stadia have been completely rebuilt, the profile of commercial sponsorship and merchandising has increased beyond measure and.
