“However, the Rockefeller Foundation argues that these traditional approaches to communication are generally insufficient in addressing the reality of the development problems that exist, as they do not always reflect the complex changes in the communications environments taking place in many developing country societies: “Communication can play a much greater role in enabling people to take control over their own lives, in enabling people and societies to set their own agendas in relation to political, economic and social development; and in enabling, in particular, the voices of the economically and politically marginalized to be amplified and channeled to mainstream public and political debate.” DevMedia 2003
