The idea of the role of various ICTs to communicate information was further developed in the follow-up research (R8347), in which respondents were asked to rank the importance of types of information pertinent to rural livelihoods. It can be seen from Table 7 and Table 8 that there is a great deal of similarity in the types of information regarded as most important in both countries. Note that priority information needs tend to relate to social matters. Table 7 goes on to show the proportions of the sample who regard particular channels as their principal means of communicating each type of information