Some sites are presented as virtual cities where digital individuals live their lives parallel to the ‘real ones’, some promote the images of real cities being an increasingly important place marketing tool. Especially the most iconic global tourist cities provide images that aim to give to these material places new meaning in the virtual space. Apart from being part of the virtual realm, webcams can, indeed, create ‘real interest on a real place’ adding to them “a whole new stratum of cultural space” (Campanella, 2004: 59). Privately run ‘home webcams’ present daily lives of individuals. While all surveillance tends.