“ A Developer’s Guide to Data Modeling for SQL Server explains the concepts and practice of data modeling with a clarity that makes the technology accessible to anyone building databases and data-driven applications. “Eric Johnson and Joshua Jones combine a deep understanding of the science of data modeling with the art that comes with years of experience. If you’re new to data modeling, or find the need to brush up on its concepts, this book is for you.” —Peter Varhol, Executive Editor, Redmond Magazine .