Being a highly perishable commodity and produced primarily in the heart of the rural environment, milk reaches the consumer only with much difficulty and increased cost. Urban usage of milk is only 30% with the formal milk processing industry handling only 2 to 3 % (around 1 billion liters) of total milk production of the country. For the other 97%, a multi-layered distribution system of middlemen has evolved for milk supply. An estimated 20% of current milk production is lost from income generation due to fragile infrastructure facilities required for a highly perishable commodity like milk. As a result of.
