In just eight years time, it is predicted that half of the world’s population will be on Australia’s northern doorstep. Four billion people across Asia, enjoying economic growth of around 10 percent per year, represent unparalleled opportunities for Australia’s economy, especially its dynamic farm sector. Expanding Asian societies need food and fi bre like never before and, due to their growing affl uence, are demanding produce of the highest quality: a domain where Australian farmers, because of our clean and natural production systems, have a clear competitive advantage. We are entering the Asian century - and we are.
