This study combines the discussions of the main impacts on the European food sector (food crises, technology progress, globalisation) with a forward looking exercise. As a result, key categories for future research in the European food sector are outlined, and potential research priorities are defined. The distrust of consumers towards policy makers and food industry in the wake of several severe food scandals obviously had a strong influence on scientists and experts linked to the present study. This influence led to the overriding outcome to re-establish consumer trust through analysing all research priorities in the light of consumer perception and consumer behaviour. This idea developed into the concept “The.