From an economic point of view, this development corresponds to experiences already achieved in other markets – the shift from supply-driven markets to demand-driven markets. As food is one of the basic goods, this means that once a basic level of food supply is guaranteed, the consumer develops an increased interest in quality and variety. Through the ability to choose between a broad range of food products, the consumer acceptance of new food is the final criterion for a successful market introduction. Accordingly it will be necessary in the future to take the consumers point of view at every stage of food product development, processing and marketing into.
