At the other end of the food chain agricultural practices are going to change. The increased focus on environmental sustainability in society is reflected in the rapid growth for organic agriculture, while the use of modern biotechnology might be offering many new opportunities for agriculture in the EU. The enlargement process and further reforms of the CAP could lead to a drastically changed market and production situation. With increased trade and more global media coverage, impact from food supply crises such as the BSE issue receives instant Europe-wide attention, creating consumer reactions not experienced before. .
