Between the consumer and the agricultural production, the food processing industry and the retailing sector tries to adjust to changed consumer demands and the opportunities and restrictions from the changes in agricultural sector. New techniques offer great opportunities for those who adapt them timely while others will be forced out of business due to the increased competition. The retailing sector is in the middle of a structural revolution. The introduction of very large supermarkets, where IT based logistics have dramatically increased labour productivity, brings immediate benefits to some consumers in the form of lower food prices. In front of us the next retailing revolution is visible in the form.
