The most spectacular changes in the recent decades have been a radical change in bleaching technology, that minimised the use of chlorine and greatly reduced or avoided altogether the emissions of dioxins (Reinstaller, 2005), and the increase in the use of re- cycled paper as an input in the paper production process. Although less spectacular and more gradually, the pulp and paper industry in Europe has also improved its performance in other environmental dimensions (Berkhout, 2005).
