Balanced and coordinated advances within these research areas will pave the way to meeting the 2020 vision target of a fivefold increase in renewable resource use. Figures 11A to 11D detail goals for these priority research areas. Cost of materials surfaced many times as a major issue during the steering group’s investigations. Lowering unit costs is critical for sustainable economic growth. Because the best products will be those with the greatest difference between value created and cost to produce, it is very important to understand the true costs and values of alternative chemical feedstocks. Clearly defining market value segments for different product types is also very valuable,.