A key barrier to the use of plant-derived materials is the high cost of developing the market, even when unique new products have been created. As in many emerging product markets, research in new products begins in small companies that are under-capitalized and lack the resources needed to go beyond the laboratory scale. The success rate for commercialization is low and promising products often languish through lack of volume generation. Amajor effort is needed to examine improved approaches for product development, support mechanisms, and market development in relation to products that utilize renewable resources. .
