Hi, my name is Sandro Piancone. I am the Chief Mexpert Officer of Mexico Sales Made Easy. Yes, "Mexpert" is a real word,or at least it is now. I trademarked it. I am called the Mexpert for a reason. I'm not a Mexpert because I have a degree in selling in Mexico, or have a degree in international business or finance, but because I have made more mistakes than anyone reading this book. I’ve spent more money making those mistakes, so that you don’t have to. I could write a novel just on the mistakes I have made