By Bryan Wiener CEO, 360i Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like search marketing experienced in the early 2000s and social marketing during the past few.
