You may have heard of the KISS principle - ‘Keep It Simple, Stupid’. Well this is the Keep It Simple, Clever! principle especially for us nerds. Not to keep it simple is the KISS of death socially and therefore financially. I should know, I’ve been doing it forever But no more. With his back against the wall, this worm has turned. In Letter One I hit you with the startling revelation that in order to prosper you have to ‘translate’ (‘dumb down’) your message or offering so it means something to people who just don’t care about the abstract.
