Today enterprises are overwhelmed with the possibility of social media. It’s been proven that it is no longer a fad and it means serious business. At this turning event of realization, enterprises are not equipped with right tools and human resources to leverage social media. On the other hand, we are seeing a rapid innovation in the field of social media tools and technologies – social monitoring, analytics, marketing, intelligence, scrm, big data etc. As a result, we at Simplify360 tried to connect with different professionals active in this field of social analytics and learn from them about the.