If you’ve been to business school or read books on goalsetting you might be familiar with the acronym SMART, which stands for Specific, Measurable, Actionable or Attributable, Realistic, and Timed. Let me explain briefly what each letter of the SMART Goal formula entails. S = Specific Your goals mustn’t be vague. They must be as specific as they can be. For example, a goal to “Be more successful in 2013” is too vague as it doesn’t define what success is. For one person success might be to pass their exams, for another it might be to retire from their.